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About Us


SJR Insurance is a property and casualty insurance agency with over 80 years of combined experience specializing in auto, homeowners, business, COA's and HOA's.  We service the Space Coast of Florida, Cocoa, Cocoa Beach, Merritt Island, Rockledge, Viera, Cape Canaveral all of Brevard County and beyond.  We offer a wide variety of insurance products to fit all property and casualty needs including property, liability, flood, workers compensation, environmental coverage and much more. 

SJR Insurance community involvement is varied with memberships in Cocoa Beach Regional Chamber of Commerce, Convention and Visitors Bureau, Space Coast Association of Realtors, Space Coast Communities Association and Florida Community Association Professionals.  
We are proud to be your Trusted Choice Agent with the Florida Association of Independent Insurance Agents.

Reach us at 321.264.2434


David R. Murrell 
President

Dave started in the Insurance business in 1982 with American Family Insurance in Marion, Indiana.  After a few short years he became a district manager in Fort Wayne and the surrounding area.  He returned home to Marion to run a Bank owned Agency in 1988.  In 1991 he bought into a local agency and by 1996 had bought out all of the remaining partners and changed the name to Murrell & Associates.  In 2004 he moved to Florida and began working for SJR Insurance.  In 2011 Dave purchased SJR Insurance agency.  Dave’s main focus is on the Commercial Residential side of the business.  He looks forward to his continued relationships with both new and existing clients. 

 




Justin Murrell
Vice President Sales & Marketing, Commercial Lines

Justin started in the Insurance business in 1997 with Dave at Murrell & Associates in Marion Indiana and became president of Murrell & Associates when Dave moved to Florida in 2004.  Two years later, Justin and his wife Wendy followed the family to Florida.  In 2012, after working with the Cocoa Beach Chamber of Commerce and completing his degree in History and Political Science, he found he missed the insurance business and rejoined Dave at SJR Insurance.  

Justin's commitment to developing long-term relationships with our clients is unmatched.  Call or email today to discuss your business, condo and HOA insurance needs.

e-mail: justinmurrell@sjrinsurance.com

 



Jana Emen
Personal Lines


Jana uses her 15+ years of experience as an independent agent to shop for the insurance to meet your needs. Home, Automobile, Watercraft, or Recreational vehicle, she finds a way to get the most coverage for the best possible price and is committed to providing a superior level of customer service, not just to earn your business but to assure that you'll be a client for life. Call or Email her today and start saving money tomorrow.

Email: janaemen@sjrinsurance.com


Psyche Braham 
Administrative

Psyche makes sure the office runs smoothly and top-tier service is provided. 

Email: psyche@sjrinsurance.com


Erik Potter
C.O.O Life and Retirement Specialist

Whether you own a business and want to pass it on, maximize your pension and Social Security or preserve your IRA or 401(k) for retirement income, Erik will help you design a strategy to survive and thrive in unfriendly tax environments and market slumps while still having your money working for you.  

e-mail:  epotter@sjrinsurance.com





 

 

 

 

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